Hey! My name is Lasse, and I am the CEO & Co-Founder of Zenfit.

In case you did not know, I used to be a personal trainer myself.

I have worked with +500 clients in my 6 years as a personal trainer, and when I was at my peak I had 80 online clients – all while studying my Master’s degree AND building Zenfit at the same time.

I am not special by any means, I just found a recipe for growing an online coaching business.

Succeeding as a personal trainer / online coach is NOT rocket science.

I was patient, consistent and focused 100% on the things I found worked for me.

Have you ever heard of the 80/20 rule? It refers to the fact that 80% of your results come from 20% of your efforts.

I embodied this idea.

I focused 100% on what worked for my business, which was:

  • Creating great content for my target audience (being females between 35 to 50)
  • Running paid marketing campaigns towards this audience

It really was a simple business. When you break it up like that, succeeding as an online trainer is really not that hard.

We have actually used many of the same techniques building Zenfit to +1,000 trainers and 12 employees without any investments. One of the key elements is that we have put our time and effort in where we saw we got the biggest return-on-investment.

We tested rigorously to find the best segment for our software and it took us years to find a marketing effort that we could stay consistent with.


One of the biggest implementations we have done lately is that we do weekly live streams on Instagram.

Live streams are a great way to show your potential customers that you are an expert in your field, and if people like you and your content, then you will also win their trust a lot faster, so they will become your clients.

I hope you’ll enjoy my video,

Lasse Stokholm
Zenfit CEO