Why online clients are a great way to increase your revenue
“Why should I even consider online clients?” you might ask yourself.
You’ve might have convinced yourself it’s too difficult and that it is impossible to keep up great customer service with online clients.
Well, here’s the deal…
Having online clients can increase your revenue to a level that is just not possible with only 1-on-1 clients. And by freeing up your time from the gym, you can actually INCREASE your customer service by being able to respond faster to your online clients, and focus more on adjusting their plans rather than seeing it as extra work after a long day in the Gym.
Also, there is a reason why some trainers charge clients way over $400 per month for online coaching. If you offer enough value for your clients it doesn’t matter for them whether it’s online or face to face, as long as you help them reach the goal they’re paying you for.
How to get more online clients
1) Purchase Trainer Software
Unless you’re a spreadsheet expert, the first thing you need to invest in is a great piece of software to manage your business.
Having a simple overview to control all your clients is crucial as there are many things to administrate:
- Your prospects (who said No, Yes, and who to Follow up later)
- Your customers
- Their workout- and meal plans
- Questionnaires / PAR-Q’s
- Store client progress pics, weight & body fat-%
- Manage payments
- Streamline messages from clients
As you probably know the list is looooong, and as your business grows these things get harder to remember, and ultimately you risk lacking one or more of these points, and your clients will have a bad experience having an online coach.
This is of course something we want to avoid. So that’s why we created Zenfit to take care of all the boring administration work, or at least decrease it a LOT 🤩
Make prices that make sense and are easy to interpret. I know it sounds simple, but I promise you… many trainers haven’t streamlined their pricing so it makes sense for the customer to choose online coaching over 1-on-1 personal training. Honestly, would you pay for online coaching, where it was only a few dollars difference between 100% online and personal training sessions. So… Know how much value you bring to your customers and let it be reflected in your prices.
My first suggestion is to take an honest look at your pricing, and then make it
1) Look simple and good,
2) Let it be a no-brainer for your clients to choose online coaching.
Here’s an example of my own website which gets around 1-3 requests per day…
I create all my pricing tables designs with www.fatcatapps.com/easypricingtables
This is an powerful plugin for websites created in WordPress. I prefer WordPress because of it’s flexibility, and ease of use (it has a learning curve, but if you find a great template, and work on your design skills, it can be done rather fast and save you 1000’s of dollars).
3) Show results
One of the best things you can do, is to show your followers how you’ve helped others. Sharing before/after pictures on Instagram and Facebook can add lots of value.
4) Talk to a specific customer segment
In my case, I rather quickly saw that my main customers were weight-loss clients, and after some time, I saw that females in a certain age-range was the ones who contacted me the most. This is why I started posting about everyday issues that would have high interest for this type of followers, so even though I might lose some followers away, I got a highly relevant follower base.
See an example of how I talk to my female followers in order to get 1-3 inquiries per day? Continue reading…
Get your first premium paying online client this week
(almost) All roads lead to Rome, but my first suggestion to you is to simply create a google form in order to get in those first important client contact informations.
Review my example of a Google form to attach to your posts on Facebook or add to your bio link on Instagram:
This is especially useful if you don’t already have your own website with a contact form to collect your leads.
Be very specific in which ‘customer’ you’re talking to in your posts. This way it’s more more clear whether a reader should respond or not.
Example: “I’m looking for female clients whose goal is to lose more than 25 lbs within the next 6 months. Fill out my contact form to hear more. Fill out my form if you’re interested in reaching your goal.
(Remember to attach a picture of yourself – or better yet – a great client transformation picture or yourself talking about an interesting subject on video – videos works really great!)
5) Sponsored Ads
This subject is so big, that it could fill out several blog posts, but I’ll keep it ultra short.
If you don’t have that many followers, you should try boosting one of your previous posts for a low amount ($10/day) to see if you can collect any leads this way. Remember that sponsored posts can’t contain any weight loss related words, they simply get rejected by Facebook, and they can’t contain before/after pictures, so you might need to edit your post a bit.
Just press the ‘Boost’ button, and choose which segment you aiming for, and choose your budget to get started. This is the most basic way to try reaching people that are not following your Page.
Later, I will post about how to do sponsored post from the Facebook Business Manager, which requires a bit more than boosting posts.
Please comment, if you tried out my techniques and let me know how it went.
Over and out 👨🚀